2013 | Oggi Sorriso | smile today

synopsis

Invited to take part in 'Good Design" exhibition presented during Milan design week, curated by BestUp, an organization focused on sustainability. Designed by James Ennis, 'Oggi Sorriso' is a perpetual calander, designed to educate childern 3 -5 years the concept of "date and time !

What day is it today ? tomorrow ? next week ?

How can you show or explain the perception of time to a 3 year old? A traditional calendar, does not work, well unless our little girl is 'silly' but even when I tried to explain it to her, I realised it is a silly format, and probably we wouldn't understand it either, time is somewhat taken for granted. How do we understand? - First we generated a time line, simple numbers and days in a straight line, then we used a post-it note to stick on the day, along the time line we put in events – when the weekend arrives – no school, a friends birthday or when daddy arrives in Milano… E Wow – Gloria has begun to understand ! Now she says in the morning "cambiamo il giorno?" … it works !

The Brief From Gloria - must be able to colour on it, must be able to put things on it, must be fun, her birthday must be in purple. From mama - must not be too big, not dangerous, come with stickers or accessories to attach to it, … …. … (not cost anything ? ) And me, a designer, I wanted it to be perpetual, to use minimal possible materials and have a little bit of playfulness.

Oggi Sorisso – educates and provokes play, it is perceptual Please contact us for further information, hig res images available on request.

links

BestUP
GOOD Design 2014
Cascina Cuccagna, Milan