Winning a public tender for a territorial campaign Positiveflow proposed "La casa delle meraviglie" – the house of wonderland… An Augmented reality experience to engage passer's by with the companies promotions. Positiveflow designed a software using augmented reality, when the user passes through wonderland, they are taken to a beautiful forest, they display their toy house and amazed by fireflies flying out on screen… A photo is taken, and users can share with there friends on facebook…
A plug and play Installation - the house and totems were produced on re-board, recycled corrugated card. Concept, Stand design, Graphics and Software were designed by positiveflow. Loop srl wrote and developed the software, project produced by Si-produzione, Bologna.
The casa delle meraviglia will travel to 20 locations throughout Emilia Romagna 2013/14.
|Software developed by, Loopmm | Bologna|
|Produced By Si Produzioni | Bologna|